Advanced Digital Marketing

Building Audiences

We examine over 36 different data points prior to each impression served, and leverage thousands of additional audience data characteristics to create a knowledge graph of audience insights.  If the desired target audience matches these audiences, our artificial intelligence identifies a confidence interval and dynamically bids up/down to improve campaign performance.

Thousands of pre-defined audiences are available to target as we leverage proprietary first- and third-party data overlays.

Personalized audiences can also be created by combining multiple data sets to build robust audience segments unique to your business, organization, or campaign. 

Sample Audiences Categories:

• Retail shoppers by brand. (eg. Walmart, Kroger, Best Buy shoppers)

• Frequent QSR visitors (eg. Burger King, Subway, Chick-fil-a, YUM brands)

• Political Affiliations (eg. Voting Districts, PTA affiliations, Campaign events, and more)

• Chief Household Officer (eg. Visits schools, pharmacies, and resides in household with children)

• DIY & Contractors (eg. Frequent Home Depot, Lowes, Tru-Value Hardware shoppers)

• In-Market Auto Shoppers (by brand and auto type)

• Sports fans (golfers, skiers, stadium visitors, etc.)

• Outdoors enthusiasts (hikers, campers, Cabela’s/outdoor retail shoppers…)

• Boating and Sailing enthusiasts (frequents marinas and/or boat shows)

• Music and Concerts (by genre, frequency or festival type)

• Travelers (Business or Pleasure based on frequency of travel)

• 1000’s of additional audiences available

Channels

Our site agnostic approach allows us to target your unique audience, wherever they are, with messages customized specifically for them.

Display

Nexivate Group’s advanced display advertising capabilities allow us to offer a massive audience selection with advanced acquisition strategies, maximum format flexibilities, and scalable pricing models.

Cross Device

Deliver ads across multiple devices so that your target audience is influenced for your brand and cause regardless of their preferred connected device - laptop, desktop, mobile phone, tablet, or television. Nexivate Group will reach your audience wherever they are.

Video

Provide your pre-produced short and long-form content or allow Nexivate Group to create it for you! We will distribute your video creatives to your target audience via our premium inventory to ensure maximum penetration for your next campaign.

Social

Create social buzz with fully managed ads on Facebook and Instagram in full concert with your cross-channel marketing campaigns.

OTT & Connected TV

Reach targeted TV audiences across more than sixty premium channels, publishers, and top OEMs such as Hulu, A&E, History, Fox News, CBS, and more with our guaranteed performance measurement by comScore and Nielsen.

Retargeting

We will create a custom pixel for your website or landing page, capture the digital profiles of your web visitors and retarget them with digital ads across all connected devices as they engage web-based content.

Geo-Targeting/ Event Recap

Nexivate Group can create custom digital universes based on geo-targeting, event attendance, physical visits to your business, and more! Contact us today to learn custom strategies and tactics that we can use to help you connect smarter with the people you need to reach most!